The scorching summer sun is out, pushing the gloomy winter winds away. Giving people the liberation to step out of their warm houses and incline towards outdoor activities.
In this summer heat, the most relaxing outdoor location to enjoy the weather is by the beach water. Thus, there is no harm in elevating the fun by throwing the most entertaining, chill-out, and exhilarating beach party that your friends could brag about for years.
However, to make your party a success, it is imperative that you know the most creative ways to promote it. We will provide the most effective yet budget-friendly methods to promote your beach party online.
Set up a landing page
The first step to marketing any event online is setting up a dedicated website or landing page. A landing page helps you drive all your digital marketing traffic to a single platform.
A website will let the target audience register for the party and provides details about the event. Therefore, your website should include all the necessary information about the beach party, such as timings, venue, menu, game, and activities.
Moreover, to create a sense of urgency and convert this website traffic into potential attendees of the party—-add a countdown for the days left, the number of passes sold, a call-to-action (CTA), and pop-ups that create the element of FOMO so that people are likelier to buy passes.
Create a buzz on social media
Use the time roughly 4.2 billion people spend on social media and capture their attention with your beach party marketing. Choose your platforms, Facebook, Instagram, Twitter, or TikTok, and start promoting.
Add posts about the upcoming party, create reels, and go live to convince the target audience to attend your event. Show people a sneak peek of the party, the venue and the fun activities you have prepared for the party!
Partner with influencers and bloggers
Create promotional content with social media influencers and bloggers. People are likelier to listen to their favorite blogger or content creator as they trust their words and choices. Naturally, these influencers can influence viewers’ decisions more than generic promotions.
You can collaborate with them on an incentive basis and ask them to create viral, fun content for promoting the party.
Another way to attract the masses to your beach party is to hold a meet-and-greet with their favorite local digital content creator. It will give the attendees one more reason to attend your party. Plus, it will also attract media attention to your party.
Google, Facebook, and Instagram ads are a smart way to promote any upcoming event online. They do their job while people enjoy their free time online on various platforms.
Through these ads, you can capture people’s attention with your beach party promotion. But make sure to include some eye-catching specifics of the party in your advertisement, like BBQ, live music, bonfire, food, etc.
In addition, your ad should directly take people to your landing page with all the party details and registration forms so that you can convert the curiosity of the potential attendees into a confirmation pass.
Collaborate with a local brand
Join hands with a local food, beverage or fashion brand. Include them as a sponsor for your event. Collaborating with brands will help you with finances if they agree to sponsor you, and it will earn you a larger audience—since people who follow the brand will now get to know about your party too.
Moreover, it will help you get a better marketing agency because brands have deeper connections and better recognition in the marketing world.
Running an email campaign is still among the most effective media marketing types. Sending out personal invites makes people feel respected and wanted at an event. Therefore, it is more likely that they will be present at your party.
To create an email campaign, build up your email list and prepare a concise email with an engaging subject line. Using visuals will make the email more attractive. Finally, make sure you redirect people to your landing page from the email.
Don’t worry about the visuals; you can use party email templates available online to create an invite you will send out. You can even customize the templates and incorporate your theme colors and graphics to reflect the true spirit of the party.
Register with event sites
The last strategy to promote your summer beach party is registering it on event sites. Those event sites are designed to deliver information about events to the right audience, and they will help you promote your event.
An event site will give the reader the necessary information about your event. It will also provide access to the link that takes your target audience to your registration page so that they can purchase or book tickets.
Now host a memorable beach party nobody forgets about and kick start your summer season with a bang!